UDM 14

What is &udm=14?

&udm=14 is a URL parameter you can append to any Google Search to force Google to return pure organic web results — no ads, no AI Overviews, no shopping blocks, no featured snippets, and no other SERP clutter. It's the closest thing to "classic Google" that still exists.

The udm part stands for Unified Display Mode, an internal Google system that controls which result modules appear on the search results page. Each value of udm switches the page to a different display mode. For example, udm=7 shows a custom site search, and udm=2 filters to image results. Setting it to 14 tells Google to show only the standard ten blue links — the organic results ranked by Google's algorithm, nothing else.

What gets removed with &udm=14

• Sponsored ads — all paid placements at the top and bottom of results disappear
• AI Overviews — Google's AI-generated summary boxes are gone
• Featured snippets — the answer boxes that sometimes appear above results
• Shopping results — product carousels and shopping ads are stripped out
• People Also Ask — the expandable question boxes are removed
• Maps and local packs — the local business map section doesn't appear

How to use it manually

Just add &udm=14 to the end of any Google Search URL. For example:

Or simply use the search box above — it automatically appends &udm=14 to your query so you don't have to think about it. You can also toggle between organic-only mode and normal search using the radio buttons.

Why was UDM 14 built?

Google's search results have become increasingly cluttered over the years — ads, AI summaries, shopping modules, and SERP features can push the actual organic results far down the page. &udm=14 gives you a way to cut through all of that and see the web the way Google's algorithm actually ranks it: clean, unbiased, and focused on real content written by real people.